marketing The Marketing Side

You deserve clear marketing

We help small businesses & organisations drive action by translating their expertise.

Feel like your marketing just doesn’t work?


You’re missing opportunities because your marketing is unclear and doesn’t tell the right people how they can work with you.

At The Marketing Side, we translate your area of genius so that you can take pride in what you do and maximise every opportunity to connect with the people who matter.

How we help your business

💎Messaging for clarity

👀Web Design for visibility

🌱Content Marketing for growth

We’ve helped more than 50 businesses and organisations connect with more people through clear messaging, strategic content marketing and memorable websites.

marketing The Marketing Side
The Marketing Side took the time to not only identify our needs but to also understand our audience and immerse themselves in the story and the language that we use in this challenging environment.
Brad Dunn, Chairperson
marketing The Marketing Side
The Marketing Side gave us the time and patience to understand what we do, even though it can be complex, and turned it into a beautiful, easy to use website that we are so proud of.
Michelle McDonnell, CEO

Ready to grow & connect with the people who matter?

Are you involved with a complex community organisation or non-profit that needs someone to take the time to listen and understand all the intricate ways you help people?
Do you own a service-based business and feel overwhelmed by marketing?
Are you running a successful side-hustle that you're ready to take to the next level?
marketing The Marketing Side

You should be able to partner with someone who takes the time to understand your business or organisation

You’ve worked hard to be an expert in your field. What you do is worthy of attention! It’s frustrating not being able to bridge the gap between your area of genius and your target market. 

We ask questions, then we listen to your answers. We recognise that YOU are the specialist in your area. Our goal is to shine a light on your passion, so people understand the value in what you do.  

The Marketing Side started with Jodie sitting barefoot at the dining room table with a second-hand laptop, a mortgage to pay and a desire to help people tell the world about their work. 

So we understand humble beginnings, and the unique needs of small business, not-for-profit and community organisations. Depending on where you are in your business journey, you might be ready to take action in one area, but not another. That’s okay. We work with you wherever you’re at, and we’ll show you how to make the most impact according to your goals, strengths and circumstances.

Marketing often gets a bad rap for being shady, manipulative and kinda icky. Just so you know: we don’t play in that fake space. We genuinely believe the people, services and products behind our client’s business are worth showing off. Our goal is to establish authentic relationships and stay connected with our clients for their long-term success.