The Marketing Side

We help businesses in Newcastle & Lake Macquarie communicate with the people who matter.

Free business resources

We give you the tools, knowledge and skills to create an online business presence that you can be proud of.

When you don’t have an in-house marketer, it makes sense to build a relationship with someone who takes the time to get to know your business well.

Our passion is showing off the heart and soul of local businesses and making them shine. We find out what makes your business unique and we celebrate it with creativity, integrity and genuine care.

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Put your best foot forward, stand out from the crowd and grow your business.

See how we’ve helped local Newcastle businesses establish themselves, connect with their clients and grow their business.

Gravity IT

How we can help your business grow.

Content Marketing

Our writers craft blogs, newsletters, website copy & collateral to keep people engaged. →

Social Media

Get training, coaching and social media management to maximise your online visibility. →

Training

Leverage the power of digital marketing for your business with customisable training tailored to your needs.→

Web Design

We build websites that communicate to the people who matter to your business.→

Photography

We capture stunning photos of the real people, places and products behind your business. →

Logo & Branding

A strong brand makes you recognisable and sets you apart from the crowd. →

Read our Blog

Instagram tips to increase engagement

What to expect

When you work with us, you get the experience and skills of a bunch of marketing creatives who genuinely care about your business and want to see it grow. We're in this for the long haul.

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You get what you really need and nothing that you don't.

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You get custom-crafted marketing services that suit your business.

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Your time and money are valuable, so we promise not to waste them.

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You get the very essence of your business, distilled down to its purest form so it can shine.

Quick wins you could action TODAY

6 free things you can do today to supercharge your social media

I need this

Ready to connect with the people who matter to your business?

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Own a new or established business that's ready for a refresh?

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You're a start-up or you have a side-hustle you want to make a reality?

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Ready to get an expert in to take on your marketing?

"You guys are so amazing!!! I am LOVING putting things together with my new logo and photos. Thank you so very much for all your hard work. Everyone on my team is loving everything and we’ve had so many positive comments about your work."

Jasmine Allanson, Inspire Ability

"The Marketing Side is a brilliant business name because it really does feel like that whole marketing side of your business is in safe hands. I felt like we were on the same page from the outset, which made the process efficient and easy. My business now has the luxe, high-end feel I was after."

Stephanie Rose, Layered Home

"Have just completed a four-week DIY Social Media course by The Marketing Side which I would highly recommend. Learned so much including determining my target audience, how to target social media effectively, how to make your post insocial media work for you by communicating your message. Great course, fabulous facilitator."

Amanda Francis, New Vine Vineyards Church

"This has been a great course. I understand how to use social media so much better as a tool in marketing strategically. Thanks Jodie for your insight, wisdom and constructive comments. It’s great working with you."

Ian Edwards, Planalife

"The Marketing Side updated our brand and website into something we all feel proud of. Our families love the fresh new look of our website and it has helped drive more business our way. Thank-you!"

Julie Logan, Julie Logan Music

"This was our third attempt at getting a web page up and running. Jodie and her team developed a concept, strategy and then got the job done. Big thanks. Highly recommended."

Mark Crisp, Stratera Accountants

"I highly recommend The Marketing Side. They offer exceptional quality and service. Looking forward to working together for years to come."

Sue Jakes, Valley Psychology

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Our Approach to Marketing

What comes to mind when you think of marketing?

Slick marketers putting their spin on the facts? Scary budget spreadsheets? Slimy salespeople trying to upsell you? The never-ending drag of trying to work out what to post on social media? We hate those things, too. We know you don’t have the time (or budget) for endless marketing activities that don’t make a difference. And we understand that your cashflow isn’t just numbers in a spreadsheet, it’s food on the table at night.

Around here, we recognise and celebrate the fact that that every business is different. So instead of a cookie-cutter marketing approach that isn’t effective, we take the time to get to know you and your business so we can tailor a marketing strategy that suits you.

We care deeply about giving you solutions that you understand, that you’re proud of, and that actually work.

Book a call to discover more