How to Write a Profile (When you’re not a writer)

by | Apr 23, 2020

My friend Lou- one of my business associates- was tearing her hair out recently, freaking out because her boss had asked her to write a profile.

She’d been tasked to write a bio for herself and her boss for the company’s website and she didn’t know where to start. It was causing her significant stress, and my heart went out to her.

For some reason, I sometimes forget that things that are simple and enjoyable for me aren’t necessarily much fun for other people. (And vice versa, of course. Anyone want to tackle my accounts or Excel spreadsheets? Bleurgh…)

So in the interest of reducing Lou’s stress levels and helping out, I offered to shoot her through a few simple tips on how to write a profile so she had a structure to start building the bios on. Writing a profile is a skill, but it can be learned. It’s SERIOUSLY worth taking a little bit of time to develop a bio or profile blurb that will stand you in good stead now and in the future.

Take a breath

A well-crafted bio or profile is a SUPER smart thing to spend time on. It’ll serve you well across your website, LinkedIn profile, social media platforms and if you ever get featured in an article or as a speaker/presenter at an event, you’ll stand that bit taller as they read out your glowing bio.

Get the bones right and you’ll have a profile you can customise and tweak throughout the years as time and circumstances (and word limits) require.

Ask these questions

Here’s a few easy points to use as a framework for writing your own bio. You’ll probably know the answer to these off the top of your head.

  • Your name
  • Your title/position in the work-place
  • How long have you been part of the company?
  • Can you encapsulate what you do in one sentence?
  • What previous experience or skills- in other organisations or roles- do you have that’s relevant to this role?
  • What’s your favourite thing or what do you enjoy about being in this business?
  • What’s something you’re excited about this year in business? Be real and authentic here. Dare to be different.
  • When you’re not at work, what do you love doing?

Juggle it around & write the profile

If you get a sentence or two for each of these questions- some more, some obviously less- it forms a strong base of information and keywords that make up your unique bio. Play around with different words and industry-relevant terms until you have a paragraph or two that reflects you and your approach to work.

Read it aloud to see if it rolls easily off your tongue or if it sounds like too much of a mouthful. Keep it simple and relatable. You might also share it with a  trusted friend or colleague to get their feedback.

Spellcheck is your friend

And once you’re happy with it? Do a spellcheck before you release it into the wild. Remember, this profile will reflect you and your level of professionalism to the world!

Still stuck?

Check out these great profile examples from HubSpot for some inspiration and to get those creative juices flowing.

I was a freelance writer for a number of years and still love getting busy with content writing for all sorts of mediums. Let me know if you need any help or want to bounce around some ideas. And get in touch to let us know if this was helpful for you 🙂

We’d love to chat about how we can help your business connect with the people who matter.

0403 441 176
hello@themarketingside.com.au