Digital Marketing Training for Business Owners & Organisations in Australia


Modular courses, perfect for councils & large groups


Grow your online audience


Deep learning with helpful resources

One night digital marketing crash-courses are intimidating and overwhelming. At our digital marketing training, we take our time working through content at a realistic pace so you can learn and ask questions along the way.



Group training experts


Customisable templates


Tips & hacks


Personalised feedback


Valuable resources

What our training participants have said:

We engaged The Marketing Side to deliver an online course, Social Media for Community Volunteers, to help our community volunteers improve their social media presence, engagement & impact. Jodie was prompt, professional and friendly. She took time to understand our requirements, and adjust the course content and delivery to suit volunteers with a range of experience and knowledge about social media management. The Marketing Side team designed and delivered an engaging course that was relevant, and imparted valuable technical knowledge and practical tasks for participants.

Our volunteers found the four sessions engaging, and are now enthusiastic and skilled to create and deliver excellent social media content. We have witnessed a wonderful improvement in the quality and impact of our community groups’ social media presence as a direct result of the course.

Sustainability Engagement team, Lake Macquarie City Council


Thank you so much for all your hard work and wonderful presentation. Just wanted you to know how much I am getting from your teaching and mentoring. The course has greatly helped me to offer back up social media support. You help build our resilience in a quality way. Thank you!

Melanie, Sustainable Neighbourhood Group

I am so happy that I decided to do this course. I’m getting so much out of it and loving it.

Diana Lambley, K&M Mechanical Repairs

The training sessions just whizzed by. I enjoyed the presentations and was able to put my learning into practice. As a result, my followers have increased and I’m finally feeling confident about connecting with my audience.

Sue Hall, Embrace Aquanatal

I am not the most confident social media person. However, I found it very interesting and beneficial. Jodie, how you facilitated the training was amazing with so much information and great resources.  Thank you.

Tricia, Toronto Area Sustainable Neighbourhood Group

Congratulations on a very informative and interesting training session last night. Thank you to Lake Macquarie for giving this opportunity to volunteers. I was totally engrossed, taking copious notes, scribbling in my book and adding much highlighting!

Rose, a comunity volunteer

Are you running a small business, marketing a community organisation, or a council or chamber organising group training?

Lunch seminars, training days or 4-week courses – we can do it all.

We run online training for you or your organisation throughout the year. Simply tell us when you’d like to schedule your training, and we’ll work with you to develop a customised course fit for your purpose. After our training, your knowledge is deep, embedded and familiar so you have the skills and confidence to master your digital marketing.
digital marketing training The Marketing Side
digital marketing training The Marketing Side
Jodie McEwen

Course Presenter

Jodie McEwen is the founder and owner of The Marketing Side. Based in Newcastle Australia, Jodie works with business owners helping them to connect with the people who matter. She designed and created her customised digital marketing training after more than 7 years managing social media for organisations large and small, to help business owners master social media for themselves.

Build a digital marketing course that suits you with our customisable modules:

Your Business Identity
What makes your business unique? Knowing the answer to this question allows you to create a recognisable brand, set yourself apart from your competitors, communicate clearly with potential clients, and build reproducible team culture in your business.
Digital Real Estate

Traditionally, business owners have seen their website as their exclusive digital home. We think of your entire online presence as your digital real estate. All your properties (website, Google Business, social media, LinkedIn) should be cared for, maintained, and built upon if you want the best return on investment.

Understanding Organic Content

Build community, grow loyalty, trust, and share your staff, values and services. Content is king. Smart business owners maximise every opportunity to develop a thriving, active, two-way conversation with their audience by delivering excellent content.

Creating Social Media Content

Social media allows people a direct window into your business each day. High quality social media content invites your followers into your story and your community, where you can take them on a journey from first contact, to educated lead, to converted buyer – all while creating social proof for your business.

Digital Etiquette

Good manners are critical in any situation, so it makes sense that the online space has its own code of common courtesies and customs. In business, as in life, there are consequences when you don’t stay within the boundaries.

Social Media Hacks

One of the most common complaints about using social media for business is the amount of time it takes. And it’s true. It takes time to create great social media content that people will engage with. But the good news is that with some smart planning, tweaking your process and a few useful tools, you can dramatically increase your efficiency and save precious time.

Our digital marketing training is for you if you are:

Running a start-up or small to medium business
Marketing a community organisation or charity

A council or chamber organising training for large group of people

Book your training today

Lunch seminars, training days or 4-week courses – we can do it all.

We run online training for you or your organisation throughout the year. Simply tell us when you’d like to schedule your training, and we’ll work with you to develop a customised course fit for your purpose.