Digital Marketing Training for Business Owners & Organisations in Australia
Modular courses, perfect for councils & large groups
Grow your online audience
Deep learning with helpful resources
One night digital marketing crash-courses are intimidating and overwhelming. At our digital marketing training, we take our time working through content at a realistic pace so you can learn and ask questions along the way.
Group training experts
Tips & hacks
What our training participants have said:
We engaged The Marketing Side to deliver an online course, Social Media for Community Volunteers, to help our community volunteers improve their social media presence, engagement & impact. Jodie was prompt, professional and friendly. She took time to understand our requirements, and adjust the course content and delivery to suit volunteers with a range of experience and knowledge about social media management. The Marketing Side team designed and delivered an engaging course that was relevant, and imparted valuable technical knowledge and practical tasks for participants.
Our volunteers found the four sessions engaging, and are now enthusiastic and skilled to create and deliver excellent social media content. We have witnessed a wonderful improvement in the quality and impact of our community groups’ social media presence as a direct result of the course.
Sustainability Engagement team, Lake Macquarie City Council
Thank you so much for all your hard work and wonderful presentation. Just wanted you to know how much I am getting from your teaching and mentoring. The course has greatly helped me to offer back up social media support. You help build our resilience in a quality way. Thank you!
Melanie, Sustainable Neighbourhood Group
I am so happy that I decided to do this course. I’m getting so much out of it and loving it.
Diana Lambley, K&M Mechanical Repairs
The training sessions just whizzed by. I enjoyed the presentations and was able to put my learning into practice. As a result, my followers have increased and I’m finally feeling confident about connecting with my audience.
Sue Hall, Embrace Aquanatal
I am not the most confident social media person. However, I found it very interesting and beneficial. Jodie, how you facilitated the training was amazing with so much information and great resources. Thank you.
Tricia, Toronto Area Sustainable Neighbourhood Group
Congratulations on a very informative and interesting training session last night. Thank you to Lake Macquarie for giving this opportunity to volunteers. I was totally engrossed, taking copious notes, scribbling in my book and adding much highlighting!
Rose, a comunity volunteer
Are you running a small business, marketing a community organisation, or a council or chamber organising group training?
Lunch seminars, training days or 4-week courses – we can do it all.We run online training for you or your organisation throughout the year. Simply tell us when you’d like to schedule your training, and we’ll work with you to develop a customised course fit for your purpose. After our training, your knowledge is deep, embedded and familiar so you have the skills and confidence to master your digital marketing.
Jodie McEwen is the founder and owner of The Marketing Side. Based in Newcastle Australia, Jodie works with business owners helping them to connect with the people who matter. She designed and created her customised digital marketing training after more than 7 years managing social media for organisations large and small, to help business owners master social media for themselves.
Build a digital marketing course that suits you with our customisable modules:
Your Business Identity
Digital Real Estate
Traditionally, business owners have seen their website as their exclusive digital home. We think of your entire online presence as your digital real estate. All your properties (website, Google Business, social media, LinkedIn) should be cared for, maintained, and built upon if you want the best return on investment.
Understanding Organic Content
Build community, grow loyalty, trust, and share your staff, values and services. Content is king. Smart business owners maximise every opportunity to develop a thriving, active, two-way conversation with their audience by delivering excellent content.
Creating Social Media Content
Social media allows people a direct window into your business each day. High quality social media content invites your followers into your story and your community, where you can take them on a journey from first contact, to educated lead, to converted buyer – all while creating social proof for your business.
Good manners are critical in any situation, so it makes sense that the online space has its own code of common courtesies and customs. In business, as in life, there are consequences when you don’t stay within the boundaries.
Social Media Hacks
One of the most common complaints about using social media for business is the amount of time it takes. And it’s true. It takes time to create great social media content that people will engage with. But the good news is that with some smart planning, tweaking your process and a few useful tools, you can dramatically increase your efficiency and save precious time.
Our digital marketing training is for you if you are:
A council or chamber organising training for large group of people
Book your training today
Lunch seminars, training days or 4-week courses – we can do it all.We run online training for you or your organisation throughout the year. Simply tell us when you’d like to schedule your training, and we’ll work with you to develop a customised course fit for your purpose.
Register for our digital marketing training
We run training for people, businesses & organisations all throughout the year. Fill out this form and we’ll contact you to organise your customised digital marketing training.